Simplifying a complex project to make it part of the social dialogue
Summary
Fecovi needed to define its message and communication approach. At Sensei, we worked on creating a comprehensive brand that would help convey its public-private collaboration plan focused on housing under a use-assignment model.
To achieve this, we developed the brand platform, the “Base Viva” naming, and a manifesto to clearly and attractively communicate such a complex project.
The focus was always on making the brand more approachable and understandable by using an optimistic and inspiring tone.
Result
Base Viva clearly conveyed the use-assignment housing plan, contributing to the project’s accessibility and appeal for the target audience through effective communication.
The vibrant identity and clear message made it easier to understand and support the project.
BASE VIVA
Identity and Editorial Design, 2021
The Generalitat Valenciana launched ‘Base Viva,’ a new public-private collaboration plan with cooperatives to build affordable housing for people in need, create jobs, and help reactivate the economy.
The BASE VIVA isotype was created by rotating the initial letter of the name. As the name suggests, the BASE is “alive” and rotates on itself, symbolizing a future cooperative project, housing, space, or building. In this way, the letter “B” also becomes a graphic support resource to represent and illustrate cooperative projects in various materials, such as social media content and editorial publications.
