The installer's meringue: the jingle that warms your home with rhythm
Summary
ASEIF, the Association of Plumbing, Thermal Installations, Gas, and Other Fluid Installation Companies, needed to raise public awareness about the importance of having home installations inspected by authorized companies. The challenge was that ASEIF was a little-known entity with a limited budget, requiring an effective approach to ensure its message resonated with society.
Result
To achieve this, radio was chosen as the main broadcast medium, and a catchy jingle was created to capture the public’s attention. The jingle featured merengue and mambo rhythms, bringing energy and warmth to a technical message: the importance of having heating and cooling systems inspected by authorized professionals, thus avoiding improvisation. The song stood out in radio ad slots, positioning ASEIF and its website as key references for home safety.
Awards
LA LLUNA FESTIVAL – Best radio advertising spot
