Highlighting cooperativism as a self-employment solution
Summary
We developed a campaign for Fevecta aimed at promoting cooperativism as a viable solution for self-employment in the critical context of COVID.
The campaign highlighted the cooperative model as an alternative for businesses facing difficulties.
The message was supported by collaboration with the Regional Ministry of Sustainable Economy, the Ministry of Labor and Social Economy, and the European Social Fund (ESF), emphasizing institutional support and the availability of free advisory services.
Result
The campaign successfully showcased cooperativism as a valid alternative in times of crisis, highlighting the values of collective work and providing clear information on the available support. It empowered workers and business owners to consider this employment model as a viable option to overcome economic challenges.
