Creating emotion with an institutional video
Summary
We created an audiovisual piece for Mercavalència, the main wholesale market in the province, aimed at highlighting its essential role in the distribution of fresh food, job creation, and support for local commerce.
The narrative compares Mercavalència to the heart of the city, pumping food and life through its arteries.
The visual and narrative content emphasized how the market drives the local economy and ensures the availability of fresh products for everyone.
Result
The video effectively communicated the importance of Mercavalència, strengthening its image as the fundamental pillar of food supply in the province. The comparison with the heart of the city resonated with the audience, highlighting the market’s positive impact and relevance in the daily lives of citizens.
