Recording the first Fake Out Of Home for a Shopping Center in Spain
Summary
We took on the challenge proposed by Creaktivamente to create the first Fake Out Of Home for a shopping center in Spain. This innovative branded content campaign, featuring influencers such as @aitanaasoriano, @oh.mamiblue, and @hugocalafer, showcased 30 seconds of 3D animation that literally “popped out” of the screen.
Result
The campaign was a resounding success, becoming the brand’s most successful in recent years. The innovative use of 3D animation in an Out Of Home context created a strong impact, positioning the shopping center as a pioneer in this type of action in Spain and capturing the public’s attention with a groundbreaking visual proposal.
