A virtual showcooking to experience the brand even during the Covid era
Summary
During the COVID pandemic, we launched the Scandinavian brand ASKO in Spain with an innovative digital press event, using a brand platform adapted to the pandemic.
We created a virtual showcooking with chefs Nina Olsson and Alejandro del Toro, showcasing the products with dishes from both countries and generating content for social media.
Additionally, we worked on brand recall in Spain through a game using its initials.
Alejandro
Skandinavian
Kitchen
Olsson
Result
The digital event allowed for effective interaction with journalists and buyers, highlighting the ASKO brand and its functionality in a format tailored to the new market needs.
