Co-create with other agencies to achieve effective communication
Summary
We developed a 2019-2020 Communication Action Plan to define the future image and communication strategy for Las Naves.
Our role was to manage the entire process, from identifying requirements to delivering the final projects. We created technical briefs, coordinated the selection of bidding companies, and supported Las Naves in the production of the following deliverables:
- Brand platform with Trumbo
- Graphic atmosphere with Menta
- Creative launch campaign with Kids
- Media plan with Semevé and the City Council
- Production with various suppliers
Result
Effective management and organization of the co-creation process, successfully completing the assigned projects and establishing a renewed and coherent image for Las Naves.
