Convey an abstract concept to the end user in a simple way
Summary
Industrial safety is a difficult concept to understand, which is why we decided to personify it as a character who, although unseen, takes care of everything to ensure nothing happens to you.
A fun campaign aimed at highlighting the importance of industrial safety in everyday life.
Result
The campaign achieved 2,713,539 impressions and a 48% view rate on skippable videos. Interactions reached 718,135, including shares, likes, comments, and redirects to Femeval’s website.
Awards
LA LLUNA FESTIVAL – Best spot in Valencian
