Finding the best brand visibility in a highly saturated market

Summary

As part of its expansion plan in Spain, Turkish Airlines needed an effective communication strategy in national media, focusing on its main hubs: Madrid, Barcelona, Valencia, Málaga, and Bilbao.

We implemented 360º campaigns that covered digital media, magazines, cinemas, television, radio, and managed key sponsorships, including the 2022 World Cup and the Champions League 2023 and 2024.

Result

Over the years, we have created multiple media campaigns that have boosted Turkish Airlines’ presence and recognition in Spain, adapting to both local and national objectives.