Highlighting the value of the territory by involving local residents
Summary
To communicate the achievements of the first year of the “Será Horta Sud” campaign on mobility, sustainability, and collaboration, we worked with Estudio Bueno, now Superbrand, to develop a fresh and optimistic campaign.
We created the concept “A Walk with Nerea Sanfe”, which included a main video featuring Nerea touring the region by bicycle, showcasing the progress made. This was complemented by two short video clips with interviews of local residents about initiatives in sustainable energy and environmental awareness.
In addition, we designed graphic materials for outdoor advertising and social media, reinforcing the campaign’s key messages.
Result
The campaign successfully conveyed an optimistic and relatable message, demonstrating that the goals for a better world are achievable through collective effort. The main piece and additional content generated a positive impact and increased engagement with local initiatives in mobility and sustainability.
