Love as the protagonist
Summary
To celebrate San Dionís, Valencia’s festival of love, we developed an inclusive campaign aimed at promoting purchases from local bakeries and pastry shops, as tradition dictates.
To talk about love in Valencian, we featured verses from three poets from different eras: Ausiàs March for medieval love, Vicent Andrés Estellés for contemporary love, and Mamen Monsoriu for modern maternal love.
Joan Quirós was selected by Sensei to create the lettering for each poster, resulting in an exceptionally beautiful campaign.
Result
The campaign stood out for its inclusive and emotional approach, connecting with the community through local poetry and art. It generated an increase in traffic and sales at bakeries and pastry shops, while the use of custom lettering and presence across various advertising platforms reinforced its impact and local pride.
