Meet and greet with the world champions

Summary

We launched the special edition Carrera sunglasses in collaboration with Ducati to celebrate the team’s victory in the MotoGP World Championship.

This brand experience included a meet & greet with MotoGP world champions Pecco Bagnaia and Enea Bastianini for media and fans.

Result

The event achieved high media participation and attracted over 400 fans who came to meet the champions.