Turning a B2B product into a popular icon
Summary
To celebrate the 75th anniversary of Fermax, we secured a place for one of its most iconic products, the Cityline intercom, in the permanent collection of L’Etno Museum of València, recognized as the Best Museum in Europe.
This initiative combined public relations, heritage awareness, and love for the city of València, where Fermax has grown and thrived.
Result
The inclusion of the Cityline intercom in the permanent collection of L’Etno was a milestone that elevated Fermax’s profile, not only as a leader in its sector but also as a cultural icon in the company’s hometown of Valencia. This initiative strengthened the brand’s emotional connection with the city.
