A new Christmas space in the city
Summary
For the Christmas campaign of the festivities department, we developed a new space in Valencia, including the naming and graphic universe.
“La Central” was the name chosen for a children’s space designed to simulate the headquarters of the Three Wise Men in the city, physically located in Central Park.
The poster illustration featured various characters from the city’s parade, creating a personal and child-friendly image for the event.
The project included the creation and production of all campaign materials, from the poster to digital and radio assets.
Result
The new space became a permanent attraction in Valencia, with a memorable and consistent visual identity.
The campaign materials, including posters, final designs for the venue, digital assets, and radio spots, were effective in generating a strong impact and attracting visitors.
