Awakening a smile and creating brand recall

Summary

To strengthen its brand in Spain, Blue Whale, the French apple giant, commissioned a massive 40×130-meter billboard.

We created the comprehensive concept “The Fruit of Inspiration” to provide a versatile and engaging narrative.

The key visual featured a 3D whale, delivering a powerful and emotional representation of the brand.

Result

The campaign not only increased Blue Whale’s visibility in Spain but also introduced a lasting creative concept.

The 3D whale successfully captured attention and emotionally connected with the audience, positioning the brand in a memorable and effective way.

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