Actions committed to the environment
Summary
Committed to sustainability, Blue Whale challenged us to find an innovative way to recycle the 500 m² of plastic used in one of its large-scale billboards.
To meet this challenge, we transformed the material into 500 exclusive sports bags, each one unique and handcrafted by an artisan.
These bags were not only practical and visually appealing but also told a story of sustainability. To amplify the impact of the initiative, we created a website where customers could quantify the positive environmental impact, tracking the recycled plastic and the carbon footprint reduction achieved.
Result
The initiative highlighted Blue Whale’s commitment to sustainability and strengthened its image as a brand that values nature.
The personalized bags became a symbol of recycling and environmental responsibility, leaving a positive impact on both customers and the environment.
Awards
PUBLIFESTIVAL – Best direct marketing
LUUM AWARDS – Best strategy in an international campaign
FIP FESTIVAL – Best sustainable, ecological protection and care marketing campaign
