Brand ambassadors with
two Michelin stars
Summary
The home appliance brand Hisense wanted to establish a collaboration as a brand ambassador with a chef who represented the values of efficiency, quality, minimalism and excellence of its products.
The objective was to express this collaboration through PLV materials for points of sale, exclusive showcookings, product presentations to VIP clients and gastronomic content for social networks, all focused on highlighting the high quality and versatility of its appliances.
Result
We proposed chef Ramón Freixa, awarded with 2 Michelin stars and recognized as one of the best chefs in Spain.
Freixa, with his impressive track record and approachability, perfectly embodied Hisense’s values, achieving a genuine connection with the public. The collaboration was a total success, generating a great impact on product presentations, with an excellent response at points of sale and increased interaction on social networks.
Without a doubt, this campaign strengthened the perception of Hisense as a brand of exceptional quality, reflecting the haute cuisine and minimalism that defines it.
