Bringing art to TikTok to connect with a younger audience

Summary

We created and managed the TikTok channel for the Centre del Carme from scratch.

The goal was to explain contemporary art to new generations on TikTok and provide fresh, relevant content aligned with the museum’s essence.

The channel was updated weekly with content about the center’s exhibitions. Additionally, we collaborated with influencers who helped us energize the platform and generate high-quality entertainment.

Result

The channel became a rich and up-to-date source of content, effectively and entertainingly attracting and educating the young audience.

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