Industrial Safety in the face of adversity
Summary
The starting point placed us in a complex scenario following the effects of the recent DANA (high-altitude isolated depression) events in the Valencian Community. The pain point was evident: the vulnerability of industrial facilities and the urgent need to raise awareness about preventive maintenance. The insight we identified was that, in emergency situations, it is not just the infrastructure that matters, but the professionalism of those who install and maintain it. FEMEVAL, as part of the 2025 Industrial Safety Campaign, needed to transform technical regulations into an informative, human, and direct message that highlights the role of professional installers as guarantors of public safety.
Industrial Safety in the face of adversity
Result
To address this brief, we developed an audiovisual content strategy in collaboration with the production company La Quadra. The core idea focused on “Professional Resilience”: giving a voice to the experts working on the ground.
We articulated the campaign through a central informative video featuring strategic interviews with the presidents of ASEIF, ASELEC, and ASCENCOVAL, along with the vice-presidency of ASEIF. In these pieces, we broke down key best practices and recommendations to minimize damage in future emergencies. In addition to the main video, we created a series of 10-second “pills” designed for quick consumption on digital channels, successfully making an industrial safety message agile, visual, and, above all, essential. This initiative is promoted by the Valencian Council of Industrial Safety, reinforcing the industry’s commitment to society.
