Bringing industrial safety closer to young people through an innovative Roblox game
Summary
FEMEVAL (Federación Empresarial Metalúrgica Valenciana) aimed to help the public, especially younger audiences, understand the concept of Industrial Safety, distinguishing it from Workplace Safety, a topic it is often confused with. The challenge was to explain a technical and unfamiliar concept to new generations in an accessible and engaging way.
To achieve this, a native game was developed on the Roblox platform, where users participated in a treasure hunt across various environments such as homes, cities, and shopping centers, discovering the elements that are part of Industrial Safety.
Result
The game captured the interest of several local institutions due to its originality. Demos and videos were created and shared on social media, highlighting the campaign’s key messages. The initiative was also covered by various media outlets.
The video game was organically launched on Roblox, climbing the rankings of interest and being adopted as an educational tool in schools. The campaign became a finalist at the La Lluna Festival in the categories of Best Interactive Design and Best Brand Content, and it won at Publifestival in the category of BEST STRATEGY IN WEB APPLICATION.
Awards